Forget counting stars. When it comes to choosing the perfect hotel, it’s not the rating that matters most—it’s the experience.
A great stay begins with a few essential criteria: convenient location, room quality, guest reviews on booking platforms, and a culinary offering that matches your tastes.
Cleanliness and overall upkeep—no one wants a hotel that looks tired.
Location, Location
If sightseeing is your goal, opt for a hotel close to the main attractions. For business travelers seeking a balance of work and leisure, proximity to both meeting spots and cultural highlights is key. Take note of nearby showrooms, jewelry boutiques, antique shops, and other places of interest to you—these details can enhance your stay.
Ethnicity & Style
Prioritize authenticity—today, it’s one of the key principles behind the concepts of most modern hotels. Don’t confuse it with luxury: boutique hotels are often more affordable thanks to their design. Increasingly, they’re becoming the choice of mindful travelers.
Tens of thousands of travelers choose to stay with comfort and heart—for example, at Kosh Havuz Boutique Hotel in Samarkand or Ichan Qal’a Premium Class in Tashkent. These hotels attract guests with their atmosphere and unique design.
Give preference to those brands that, in addition to a cozy bed, soft pillows, and clear service, offer you the emotions and spirit of the country you’ve come to explore. Pay attention to ethnic motifs and locally sourced materials in the design, folklore-inspired activities, menus with regional dishes made from local produce—and don’t forget about the famous Uzbek breakfast.
Be Mindful of Sustainability
An important trend that reflects a mindful attitude toward the planet and future generations. In Uzbekistan, it’s gaining popularity, especially in the form of guesthouses in rural areas, where local produce is used and traditional culture is promoted. You can already find such examples today: Samira Guesthouse in Baysun, Green Canyon Uzbekistan, or Tashkent’s YO Guesthouse and Guest House TWINS—all of them proving that environmental consciousness can go hand in hand with comfort.
Support those who have earned eco-status—for many hotels, it’s now a must-have credential that meets traveler expectations and offers a competitive edge in the market.
