The brand Léttera, founded by Farzona Zubaidova, grew out of a personal story that gradually evolved into a professional project. The name translates as “letter,” and this meaning reflects its core idea: everything we wear is a letter to the world about who we are.

For the founder, Léttera became a return to her childhood dream of creating clothing. This personal impulse merged with an interest in cultural heritage and shaped the brand’s direction: a thoughtful, delicate engagement with tradition in a contemporary context.

At the heart of the collections lies a deep respect for the Tajik tradition of suzani embroidery. For the brand, it is important that craftsmanship lives not in museums, but in everyday life – in the city, in the real life of a modern woman. Traditional ornaments and handwork are carefully translated into clean, contemporary, and wearable designs.

Each piece goes through a multi-stage process. First, the fabric is selected; then patterns and construction are developed. After that, artisans complete the embroidery by hand, and only at the final stage does tailoring and hand finishing take place. Depending on the complexity, a garment may take from several days to several weeks to create.

The collections are distinguished by expressive hand embroidery, dense textured fabrics, and precise tailoring. Many perceive them as collectible pieces – items to be not only worn, but kept and passed down through generations.

The brand’s showroom is located in Dushanbe, at 10 Pushkina Street.