The Pana Asia team brings extensive international hospitality experience. The company has worked with global brands such as Accor, Marriott, and IHG. Its portfolio also includes flagship projects like Mövenpick Moscow.
In Kazakhstan, however, Pana Asia is creating more than individual hotels. The company is developing an integrated, next-generation travel ecosystem.
Today, the Pana Asia ecosystem is built around four core pillars: Pana Hotels, Pana Unique, Pana Experience, and the digital Pana App. Together, they form a seamless and intuitive travel model. This model supports every stage of the journey, from trip planning to accommodation and on-site experiences.
When Infrastructure Complements Nature
Pana Unique projects are developed exclusively in natural locations of national significance. In these areas, maintaining balance between tourism and fragile ecosystems is essential.
At Kolsay, the company is shaping a modern tourism cluster. It includes a hotel with a spa, a café located within the national park, and a collection of premium cabins made of stone and wood. These accommodation formats suit different travel styles. They work equally well for secluded escapes and family trips.
A similar approach is being implemented in Ayusai. Three accommodation formats are available. These include lightweight cabins for short stays, mid-range panoramic cabins, and comfortable residences for longer visits. The architecture blends naturally into the landscape and meets strict environmental standards.
Photo: Pana Asia
Visitor Centers: A New Gateway to Nature
Visitor centers play a central role in Pana Asia’s approach. They serve as the starting point for modern travel in Kazakhstan’s national parks.
These centers already operate in Ayusai, Kolsay, and other locations. They help manage visitor flows and improve safety. They also provide navigation and essential services. Travelers can access route information and dine at Tary, the ethno-coffeehouse network. Digital solutions are used for registration and payment.
This system goes beyond convenience. It represents a new way of interacting with nature. Environmental care becomes part of the travel experience.
From Bozzhyra to Semey: Respect for Place and Heritage
One of the most anticipated Pana Unique projects is Bozzhyra. This dramatic landscape requires a sensitive and carefully controlled approach. Instead of large-scale construction, the project focuses on limited infrastructure. The goal is to preserve natural balance and ensure visitor safety.
Another important project is located in Semey. Here, Pana Asia is restoring the city’s first mechanized mill, built in 1890. The historic building is being transformed into a hotel. This project shows how tourism can work thoughtfully with cultural heritage.
Photo: Pana Asia
Boutique Hotels and Meaningful Experiences
Pana Hotels has become the first boutique hotel chain in Kazakhstan. It successfully combines contemporary design with a strong sense of place. Each property prioritizes comfort, functionality, and local identity.
The opening of Pana White in Moscow confirms international interest in Kazakhstan’s hospitality model.
Pana Experience focuses on curated journeys. These include high-altitude routes, local gastronomy, and traditional crafts. Collaboration with regional guides allows travelers to connect more deeply with local culture.
Travel in One App
The ecosystem is completed by Pana App. This digital platform brings booking, staff-free access, electronic keys, and service payments into one place. It also offers personalized recommendations. The app is especially useful for travel to remote natural locations.
A Philosophy That Shapes Perspective
“We want travelers arriving at our destinations to immediately feel Kazakhstan,” says Saule Zhanabayeva, CEO of Pana Asia. “Infrastructure should not distract. It should help reveal the essence of a place.”
Pana Asia’s projects show how tourism in Kazakhstan can develop in a structured and sustainable way. They are built with respect for nature and culture. From Kolsay and Ayusai to Bozzhyra and Semey, the company is shaping a modern image of Kazakhstan. One that positions the country as an attractive and competitive travel destination.
