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  • Travel as an Art

    Kirill Gulov

    Travel + Leisure unveils Central Asia to the world and integrates its nations into a unified touristic map. This is for those who wish to tell stories and create journeys. We assist in making those choices and spark inspiration for travel.

    Travel takes many forms. At times, it is fleeting—like a spontaneous snapshot taken on the run. At others, it is “technical,” with itineraries reduced to checklists and cities reduced to mere backdrops for selfies. But there are also different kinds of journeys—those that stay with you, that don’t end upon returning home, but instead become part of your personal narrative and begin to reshape your worldview.

    For nearly 90 years, Travel + Leisure has chronicled journeys that offer revelation, not just relocation from point A to point B. Journeys where not only destinations matter, but also rhythm, nuance, and cultural code. Journeys in which gastronomy and architecture, history and design, geography and craftsmanship merge to create something that cannot be artificially replicated—an atmosphere. These are conscious, sensory, and aesthetically rich travels.

    Our readers number in the millions around the globe. For them, travel is not an escape from life—it is a continuation of it, experienced in a different rhythm and place.

    Central Asia today is perfectly attuned to this rhythm—curious, open, and bold. The region is visibly transforming, experimenting with new forms, reclaiming forgotten traditions, and viewing itself with renewed wonder. At Travel + Leisure, we are entering this region not with ready-made formulas but with a spirit of openness—to encounters and impressions.The story of Travel + Leisure began through a lens. In 1937, the first issue of U.S. Camera was published in New York. It was a magazine devoted to photography—a visual manifesto of its time.

    First issue of U.S. Camera

    Decades later, in 1971, Travel & Camera made a pivotal decision: to move beyond visual language and explore everything that makes travel a true delight. Thus emerged a new name—Travel + Leisure—and a new philosophy: treating travel as a holistic experience, where every element matters—from table settings to landscapes.

    Today, Travel + Leisure is part of the Dotdash Meredith media group, one of the largest publishers in the United States, renowned for high-quality content. This company unites numerous influential magazines, including People, Real Simple, InStyle, and others. Under Dotdash Meredith, Travel + Leisure has found renewed momentum—expanding its digital presence and global reach while preserving its signature aesthetic.

    “Our readers turn to Travel + Leisure because we are the leading voice for the sophisticated traveler. As the only monthly publication in its category, we continue to delight them with the content they love: from the most captivating and inspiring travel features to striking, thought-provoking photography,” says Editor-in-Chief Jacqui Gifford.

    Now—Central Asia

    Travel + Leisure publishes several regional editions: Italy; Spain and Mexico; Southeast Asia; India and South Asia. The Chinese edition exists exclusively in digital format across platforms such as WeChat and Weibo.

    And now—Central Asia. An insider perspective, conveyed in an international language.

    We will highlight not only major cities, but also the smallest kishlaks and auls, where bread is still baked following ancestral recipes. We will step into artisan workshops where exquisite traditional fabrics are woven, and into boutique hotels scented with jasmine and lavender. We will explore gastronomy as a new philosophy and nature as a divine gift that demands reverence and care. For without respect for the land, there can be no true journey.

    Respect is the foundation of everything we do—respect for guest and host, for the local resident and the traveler, for the chef and the porter, for the woman selling bread at the market and the tour guide, the flight attendant, the fellow passenger. We believe that the essence of meaningful travel culture is built not on superiority, but on dialogue. And dialogue is impossible without mutual respect.

    Central Asia, once a hub of the Great Silk Road, is now part of a dynamic present. We speak of craftsmanship and emerging technologies, of heritage and daring contemporary design, of tradition and experimentation. We do not shy away from contrast—for it is contrast that gives true depth.

    “I’ve spent my entire life on the road,” says Editor-in-Chief Jacqui Gifford. “And I can say with confidence: travel has made me a more tolerant, more empathetic person.”

    Our editorial team wholeheartedly shares this view. We launched Travel + Leisure Central Asia so our voice might resonate clearly, calmly, and beautifully—like an invitation to embark on a journey.

    Why We Are Trusted

    Trust in a brand is built on several pillars: accuracy and verified facts, a respectful and honest tone, refined style, and a deep understanding of the audience.

    In Central Asia, everything is built on this same foundation: business, hospitality, routes, relationships, cuisine. Here, a personal recommendation still holds more weight than any press release. We understand this well.

    That is why Travel + Leisure Central Asia is grounded in the same principles as strong relationships on the road: reliability, attentiveness, and respect. Every article we publish is the result of a professional, meticulous team. Writers who know their subject. Editors who ensure coherence and rhythm. Illustrators and photographers who capture the region’s aesthetic spirit. Fact-checkers who verify every figure, name, and detail.

    We value the fact that our readership is intentional—not accidental. It’s a choice. Because we know: a well-written story is like a great journey. It takes preparation, but it lingers in memory.

    “When you work with a brand like Travel + Leisure, your greatest responsibility is to your audience. Everything you create must be born of an understanding of what they genuinely expect,” said Nathan Lump (Editor-in-Chief, 2014-2018).

    Through our stories, we cultivate trust. And we sincerely hope that trust will be mutual.

    Central Asia Best Awards

    From Respect to Recognition

    Everyone appreciates awards. Some value the status. Others are motivated by the sports challenge. Some pursue accolades with the dedication of a personal marathon. The world is full of different awards. Travel + Leisure World’s Best Awards is part of a legacy that has earned trust for decades. It’s an accolade that shapes reputations, sets benchmarks in the world of experiences, and is cherished—because it is backed by a name, a style, and a code of ethics.

    For over 30 years, the global World’s Best Awards have helped millions of travelers navigate the world of experiences. The rankings serve as a cultural map—revealing what travelers dream of, what becomes the new standard, who continues to surprise and leave lasting impressions.

    T+L World’s Best Summit

    Central Asia Best Awards, by Travel + Leisure Central Asia, is the first travel award of this scale devoted entirely to the Central Asian region. We are charting a map of trust—a route by which travelers can discover this region and, beyond the façades of hotels, the names on restaurant menus, and the banners of festivals, see the culture—and its bearers—the local residents.

    “The World’s Best Awards continue to serve as a benchmark of excellence in the industry and play a crucial role in helping travelers make decisions across all aspects of trip planning,” says Jacqui Gifford.

    Travel + Leisure Best Awards is a platform for visibility—regionally and internationally—for hotels, restaurants, airlines, transportation services, and more. With no imposed narrative and no exoticism. We recognize excellence in hospitality, gastronomy, cultural initiatives, natural destinations, and bespoke itineraries.

    The award encompasses four key categories:

    – Hospitality and accommodation

    – Gastronomy and restaurants

    – Cities and destinations

    – Transportation

    Winners receive an official designation and a digital badge—Winner of The Best Awards of Central Asia—along with a print feature in the magazine, exposure on social media and in the newsletter, participation in the gala ceremony, and the right to use the award’s logo in their marketing communications.

    The voting process unfolds in two stages: first, the editorial team compiles a shortlist; then the final results are determined through a combination of reader votes (60%) and evaluations from an expert jury (40%). This ensures a balance—between popularity and professionalism, sentiment and expertise. The voting platform is hosted on the official Travel + Leisure Central Asia website.

    Finalists undergo editorial review: we personally visit hotels and restaurants to assess aesthetic quality, service standards, and distinctiveness. Key categories are evaluated via anonymous guest visits. We also produce professional photo and video content—not only featured in the magazine, on Instagram, and on the website, but also made available to participants for promoting their brand.

    Nominees are introduced to the public: they are listed on our website, highlighted in Instagram Stories, invited to the awards ceremony, and with the extended participation package—featured in our email newsletter, blog, and granted 1/4 page coverage in the awards issue.

    We don’t merely select the best—we present them objectively, and above all—truthfully.

    Why Participate in the Central Asia Best Awards?

    What Does the Award Offer to Participants?

    The Central Asia Best Awards is a powerful promotional platform for those shaping the face of contemporary tourism, gastronomy, and cultural industries across the region.

    Participation opens new horizons—from enhanced reputation to access to a global audience. Winners receive far more than a certificate or trophy; they become part of a professional community that defines standards of excellence in Central Asia.

    Benefits for Participants

    1.  Reputation Enhancement

    The award affirms a high level of service, taste, and vision. It offers a way to stand out from the competition and position oneself on the international stage.

    2. Official Digital Badge

    Winners receive a digital badge—a mark of recognition that can be displayed on websites, email signatures, social media platforms, or Booking.com profiles. It functions as a trusted endorsement.

    3. Media Exposure

    Top participants will be featured in Travel + Leisure Central Asia editorial content, across digital platforms, and in newsletters targeting a premium audience.

    4. Content & Visual Production

    Our editorial team organizes on-site visits to winners for professional content creation. This results in high-quality visual materials ready for brand promotion.

    5. Increased Sales & Traffic

    Inclusion on the list of laureates generates interest from travelers, tour operators, investors, and industry partners.

    6. Access to a Professional Network

    The award brings together the region’s top industry players. It becomes a platform for knowledge exchange, networking, and future collaborations.

    7. Feature in the Winter Edition of Travel + Leisure Central Asia

    Award winners will be featured in the winter issue of Travel + Leisure Central Asia in a dedicated section celebrating the Central Asia Best Awards recipients.

    Who Is the Award For?

    The award is open to hotels and restaurants, festivals and artisans, tour operators and startups, cities and destinations—as well as the guides who make Central Asia more compelling, layered, and worthy of global attention.

    Let’s Build a Culture of Travel Together

    Travel + Leisure is a brand that has guided its audience through times of uncertainty and remained a beacon for travelers. We are building a recommendation ecosystem that helps businesses grow and strengthens brand recognition in the premium segment.

    “I’m proud I was able to lead the magazine through challenging times—after September 11th and during the financial crisis of 2008. Not only did we survive, we emerged stronger,” said Nancy Novogrod (Editor-in-Chief, 1993-2014).

    Travel + Leisure and tour operators share a common mission: to make travel seamless and enriching. We welcome the region’s finest travel professionals as partners in this endeavor.

    The magazine is published monthly in both Russian and English. It is available:

    – in duty-free zones at international airports;

    – in business, CIP, and VIP lounges;

    – at leading hotels across major Central Asian cities;

    – in retail and online.

    “We are inclusive. Yes, we view travel through the lens of premium experience, but we also feature hotels under $250 per night. Our goal is to inspire, not intimidate. And of course, our visual aesthetic—it’s always stunning,” says Editor-in-Chief Jacqui Gifford with pride.

    We produce travel guides, editorial reviews, special editions, and focus features seen by millions of potential clients.

    Partnering with Travel + Leisure signifies prestige, credibility, and access to new clientele—both from within the region and from abroad.

  • Путешествие как искусство

    Кирилл Гулов

    Travel + Leisure открывает Центральную Азию миру и объединяет ее страны в единую туристическую карту. Для тех, кто хочет рассказывать и предлагать маршруты. А мы помогаем с выбором и вдохновляем на путешествия.

    Путешествия бывают разными. Иногда – мимолетными, словно случайный снимок, сделанный на бегу. Иногда – «техническими», когда маршрут превращается в чек-лист, а города – в фон для селфи. Но есть и другие: те, что остаются внутри, не заканчиваются по возвращении домой, а становятся частью личной истории и начинают менять взгляд на мир.

    Travel + Leisure вот уже почти 90 лет рассказывает о тех путешествиях, которые становятся откровением, а не просто перемещением из одной точки в другую. О тех, когда важны не только направления, но и ритм, детали, культурный код. О тех, когда кухня и архитектура, история и дизайн, география и ремесло, соединившись, создают то, что невозможно воспроизвести искусственно – атмосферу. О путешествиях осознанных, чувственных, эстетичных.

    Нас читают миллионы людей по всему миру, для них путешествие – это не отдых от жизни, а ее продолжение, только в другом ритме и месте.

    Центральная Азия сегодня как раз в этом ритме – ищущем, открывающем, смелом. Регион меняется на глазах, пробует новые формы, возвращает забытое, смотрит на себя с удивлением. И мы – Travel + Leisure – входим в этот регион не с готовыми рецептами, а открытыми к новым встречам и впечатлениям. 

    История Travel + Leisure началась с объектива. В 1937 году в Нью-Йорке появился первый выпуск журнала U.S. Camera. Это был журнал о фотографии – визуальный манифест эпохи.

    1937-первый выпyск US Camera

    Спустя десятилетия, в 1971 году, журнал Travel & Camera принял важное решение: выйти за пределы визуального языка и рассказать обо всем, что делает путешествие настоящим удовольствием. Так появилось новое имя – Travel + Leisure и новый подход: к путешествию как к целостному опыту, где важна каждая деталь – от сервировки до ландшафта.

    Сейчас бренд Travel + Leisure входит в медиагруппу Dotdash Meredith, одного из крупнейших издателей в США, известного своим качественным контентом. Эта компания объединяет десятки влиятельных журналов, включая People, Real Simple, InStyle и другие. Под крылом Dotdash Meredith у бренда Travel + Leisure открылось второе дыхание – журнал усилил присутствие в цифровом мире, увеличил глобальный охват, сохранив при этом свою эстетику.

    «Наши читатели обращаются к Travel + Leisure потому, что мы – основной голос для утонченных путешественников. Будучи единственным ежемесячным изданием в своей категории, мы продолжаем радовать их любимым контентом: от самых захватывающих и вдохновляющих материалов о путешествиях до прекрасных, наводящих на размышления фотографий», – говорит главред журнала Жаклин Гиффорд.

    Теперь – Центральная Азия

    У издания есть несколько региональных версий: Италия; Испания и Мексика; Юго-восточная Азия; Индия и Южная Азия, а китайское издание существует исключительно в виде цифрового контента на китайских платформах WeChat и Weibo.

    И вот теперь – Центральная Азия. Взгляд изнутри, рассказанный на международном языке.

    Мы покажем не только мегаполисы,  но и крохотные кишлаки и аулы, где пекут хлеб по рецепту прабабушки. Мы заглянем в мастерские, где ткут прекрасные традиционные ткани, и в бутик-отели, которые пахнут жасмином и лавандой. Мы расскажем о гастрономии как о новой философии и о природе как о даре Вселенной, требующей уважения и заботы. Потому что без уважения к земле невозможно настоящее путешествие.

    Уважение – основа того, что мы делаем. Уважение к гостю и к хозяину, к местному жителю и к путнику, к повару и к портье, к продавщице хлеба на базаре и к гиду, к бортпроводнику, к попутчику. Мы верим: настоящая культура путешествия строится не на превосходстве, а на диалоге. А диалог невозможен без взаимного уважения.

    Центральная Азия на Великом шелковом пути – это динамичное настоящее: мы говорим о ремеслах и о новых технологиях. О наследии и смелом современном дизайне. О традиции и об эксперименте. Мы не боимся контрастов, потому что именно они создают подлинную глубину.

    «Я провела всю жизнь в дороге, – говорит Жаклин Гиффорд. – И могу с уверенностью сказать: путешествия сделали меня более терпимым, более чутким человеком».

    И наша редакция с этим полностью согласна. Мы запустили Travel + Leisure Central Asia, чтобы наш голос звучал уверенно, спокойно и красиво – как приглашение в путь.

    Почему нам доверяют

    Доверие к бренду складывается из нескольких вещей: из точных и проверенных фактов, из уважительного и честного тона, из выверенного стиля и глубокого понимания аудитории. 

    В Центральной Азии все держится на этом: бизнес, гостеприимство, маршруты, отношения, кухня. Рекомендация тут до сих пор весит больше, чем любой пресс-релиз. Мы это понимаем.

    Поэтому Travel + Leisure Central Asia строится на том же принципе, что и хорошие отношения в дороге: надежность, внимательность, уважение. За каждым нашим текстом стоит профессиональная команда. Авторы, которые знают, о чем пишут. Редакторы, которые следят за логикой и ритмом. Иллюстраторы и фотографы, которые чувствуют эстетику региона. Фактчекеры, которые проверяют каждую цифру, каждое имя, каждую деталь.

    Мы дорожим тем, что нас читают не случайно. Это выбор. Потому что знаем: хорошая статья – это как хорошая поездка. Она требует подготовки, но запоминается надолго.

    «Когда ты работаешь с брендом вроде Travel + Leisure, твоя главная ответственность – перед аудиторией. Все, что ты создаешь, должно рождаться из понимания, чего она действительно ждет», – говорил Натан Ламп, главный редактор Travel + Leisure в 2014–2018 годах.

    Своими статьями мы создаем доверие. И это доверие, мы очень надеемся, станет взаимным.

    Central Asia Best Awards
    От уважения к признанию

    Все любят награды. Кто-то – из-за статуса. Кто-то – из спортивного интереса. Кто-то – всерьез охотится за ними, превращая каждую премию в личный марафон. Мир полон самых разных наград. Travel + Leisure World’s Best Awards – часть истории бренда, которому доверяют десятилетиями. Премия, которая формирует репутации. Которая создает ориентиры в мире впечатлений. И которой дорожат – потому что за ней стоит имя, стиль и этика.

    Вот уже более 30 лет глобальная премия World’s Best Awards помогает миллионам путешественников сориентироваться в мире впечатлений. Рейтинг как культурная карта: о чем мечтают путешественники, что становится новым эталоном, кто умеет удивлять и оставаться в памяти.

    T+L World’s Best Summit

    Central Asia Best Awards от Travel + Leisure Central Asia – это первая тревел-премия такого масштаба, целиком посвященная Центральной Азии. И мы  формируем карту доверия. Маршрут, по которому путешественники будут открывать этот регион и видеть за фасадами отелей, меню ресторанов и названиями фестивалей культуру и носителей этой культуры – местных жителей.

    «World’s Best Awards продолжает служить эталоном качества в отрасли и играть ключевую роль в принятии решений путешественниками по всем аспектам планирования поездки», – говорит Жаклин Гилфорд.

    Travel + Leisure Best Awards – это возможность заявить о себе на региональном и международном уровне, рассказать о своем отеле, ресторане, авиакомпании, трансферном сервисе и многом другом. Без внешнего диктата, без экзотизации. Мы отмечаем лучшие практики гостеприимства, гастрономии, культурных инициатив, природных направлений и индивидуальных маршрутов.

    Премия охватывает четыре тематических блока:

    – гостеприимство и проживание;

    – гастрономия и рестораны;

    – города и направления; 

    – транспорт.

    Победители получают официальный статус и цифровой бейдж Winner of The Best Awards of Central Asia, а также публикацию в номере журнала, освещение в соцсетях и рассылке, участие в гала-церемонии и право использовать логотип премии в своем маркетинговом продвижении.

    Голосование проходит в два этапа: сначала редакция формирует шорт-лист, а затем свое мнение высказывают читатели (60% итоговой оценки) и экспертное жюри (40%). Это обеспечивает баланс: популярности и профессионализма, эмоций и экспертизы. Платформа голосования – официальный сайт Travel + Leisure Central Asia.

    Финалисты проходят редакционную проверку: мы посещаем отели и рестораны лично, оцениваем эстетику, уровень сервиса, уникальность. По ключевым номинациям работает тайный гость. Мы создаем профессиональный фото- и видеоконтент, который не только появляется в журнале, Instagram и на сайте, но и передается участникам для продвижения их бренда.

    О номинантах тоже узнает общественность: их публикуют в общем списке на сайте, упоминают в Instagram Stories, приглашают на церемонию, а при участии в расширенном пакете – выделяют в email-рассылке, в блоге и дают 1/4 страницы в номинационном номере. 

    Мы не просто выбираем лучших – мы рассказываем о них объективно и главное – честно.

    Зачем участвовать в Central Asia Best Awards? Что даст премия участникам?

    Премия Central Asia Best Awards – это мощный инструмент продвижения для тех, кто формирует лицо современного туризма, гастрономии и культурной индустрии в регионе.

    Участие в конкурсе открывает новые горизонты: от репутационного роста до привлечения международной аудитории. Победители получают больше, чем диплом или статуэтку, они становятся частью профессионального сообщества, которое задает стандарты качества в Центральной Азии.

    Преимущества для участников:

    1. Укрепление репутации
    Премия подтверждает высокий уровень сервиса, вкуса и идеи. Это способ выделиться среди конкурентов и заявить о себе на международной арене.

    2. Официальный Digital Badge
    Победители получают цифровой бейдж – символ признания, который можно разместить на сайте, в e-mail-подписи, соцсетях или в профиле Booking. Это работает как рекомендация, которой доверяют.

    3. Медийное продвижение
    Лучшие участники будут представлены в материалах Travel + Leisure Central Asia, на digital-платформах и в рассылке по премиальной аудитории.

    4. Контент и съемки
    Редакция организует визиты к победителям для съемки визуального контента. Это готовые профессиональные материалы для продвижения.

    5. Рост продаж и трафика
    Присутствие в списке лауреатов стимулирует интерес со стороны туристов, туроператоров, инвесторов и партнеров.

    6. Доступ к сообществу
    Премия объединяет сильнейших игроков индустрии. Это площадка для обмена опытом, нетворкинга и будущих коллабораций.

    7. Публикация в зимнем номере Travel+Leisure Central Asia
    В случае победы участник премии публикуется в зимнем номере Travel+Leisure Central Asia в материале о победителях Central Asia Best Awards.

    Для кого эта премия?
    Для отелей и ресторанов, фестивалей и ремесленников, туроператоров и стартапов, а также городов и дестинаций – туристических зон и маршрутов, а также гидов, которые делают Центральную Азию интереснее, глубже и достойной внимания всего мира.

    Давайте вместе строить культуру путешествий

    Travel + Leisure – это бренд, который провел аудиторию через кризисы и остался маяком путешествий. Мы создаем систему рекомендаций, которая помогает расти бизнесу и усиливает узнаваемость брендов в премиальном сегменте.

    «Я горжусь, что смогла провести журнал через трудные времена – после 11 сентября и во время финансового кризиса 2008 года. И не просто сохранить его, но сделать сильнее», – говорила Нэнси Новогрод, главный редактор в 1993–2014 годах.

    У Travel + Leisure и туроператоров одна цель – сделать путешествие простым и удобным. Мы будем рады видеть лучших игроков туристического бизнеса в качестве наших партнеров.

    Журнал ежемесячно выходит на русском и английском языках. Его можно найти:

    – в дьюти-фри зонах международных аэропортов;

    – в бизнес-, CIP и VIP-залах;

    – в лучших отелях крупных городов ЦА;

    – в продаже и онлайн.

    «Мы – инклюзивные. Да, мы смотрим на путешествия через призму премиального опыта, но при этом включаем в обзоры отели до $250 за ночь. Мы хотим вдохновлять, а не отталкивать. И, конечно, визуал – у нас он всегда потрясающий», – с гордостью заявляет Жаклин Гиффорд . 

    Мы создаем путеводители, редакционные обзоры, специальные выпуски и фокусные материалы, которые увидят миллионы потенциальных клиентов.

    Партнерство с Travel + Leisure – это статус, знак качества и приток новых клиентов – как жителей региона, так и гостей из дальнего зарубежья.

  • Exclusive: Sophie Turner on Her Travel Style: “I Look Like Hannibal Lecter on the Plane”

    Exclusive: Sophie Turner on Her Travel Style: “I Look Like Hannibal Lecter on the Plane”

    Actress Sophie Turner shares her favorite filming locations, go-to room service order, and more.

    Sophie Turner’s breakout role as Sansa Stark on the hit fantasy series Game of Thrones made the British actress a household name. And while the HBO show is still binge-worthy years after its finale, Turner is watching something a little lighter when she’s in flight.

    “If I’m not sleeping, any Real Housewives – I’m binging the whole way. You have to watch it!” she said, listing the “Salt Lake City” franchise as her favorite, though she’s also partial to “Potomac” and “Beverly Hills”.

    Turner sat down with Travel + Leisure to talk about her other travel essentials (beyond the Real Housewives), her jet lag hacks, and her favorite filming location.

    “Favorite Shoots and a Dream of New Zealand”

    Though the Game of Thrones ended in 2019 after eight globe-trotting seasons, Turner’s love of shooting in beautiful, far-flung locations has endured. She has gone on to star in many films, including “X-Men: Dark Phoenix” (2019) and “The Dreadful” (2024), requiring her to travel all over the world. For Turner, one location still stands out: Iceland (one of many notable Game of Thrones filming locations). “I just found Iceland absolutely astonishingly beautiful, like the landscape with northern lights. It’s also that I shot there in the summer when there’s something like 22 hours of light, and it was a very bizarre experience. It was just beautiful.” As for other dream filming locations, she would love to work on something in Norway. “I’ve never been to Norway, and I would just love to go there. I just think it looks beautiful.”

    “Sophie Turner on Herself, on the Road”

    Window or aisle?

    Window! Even though I go to sleep immediately, I need something to rest my head on, if it’s not a recliner.

    Go-to plane uniform?

    It doesn’t matter, just comfy. Hoodie and sweatpants. There is a brand that I’ve been wearing recently called Akimbo Club.

    What’s an item you can’t travel without?

    Compression socks. Even when you’re not pregnant, they really do help.  Oh, sometimes I bring face masks, like chin masks and lip masks. I look like Hannibal Lecter on the plane, but whatever.

    Ideal co-star to travel with?

    That would probably be the entire X-Men cast [which includes James McAvoy, Michael Fassbender, Jennifer Lawrence, and Nicholas Hoult]. We just had the best time flying all over the world on press tours. We had too much fun.

    Trip you want to take?

    I’ve been so lucky to travel to so many places, but I haven’t ever gone to New Zealand, and I would love to go there.

    Celeb check-in

    So, how does she survive an intense travel schedule often packed with long flights? Her moisturizer (“my Weleda Skin Food”) and a dip in the closest body of water, she told T+L. “Whether it’s a bath, a pool, an ice bath, whatever it may be. I think it just calms my system down. It also really helps me with jet lag as well. I’m a Pisces, so I just need to be in water. It’s like a rejuvenation. It feeds my soul.” For hotel pools, she recommends the Corinthia Hotel in London, but she also loves swimming out in the open, like when she went to Egypt last year and hopped into her new favorite body of water. “We were on the River Nile, and we all jumped off the boat [into the river], and I think that was probably my favorite.”

    “Feels Like Home”

    Another travel must for Turner? Immediately ordering room service when she checks into her hotel room. “Listen, my go-to order will always be spaghetti with butter and cheese. Kids food, man, it’s the best!” the mother of two said with a laugh. Though she orders off the children’s menu, she does the very adult thing of immediately unpacking after her room service meal – both routines help with a sense of normalcy.

    This summer, St-Germain will have activations in St. Tropez and Cannes. The South of France holds a special place in Turner’s heart. “I’ve spent a lot of time there. Actually, I got married there [to ex-husband Joe Jonas]. I’ve got a lot of great memories there, and I really love it. I love the landscape, I love the people, I love the food, I love the drink. I just think it’s such a romantic, beautiful, idyllic place.”

  • A Journey to Aydarkul or an Escape to a Yurt Camp Under the Stars

    A Journey to Aydarkul or an Escape to a Yurt Camp Under the Stars

    What do you do when city noise, endless calls, and constant Wi-Fi start to feel like too much? Whenever I reach my limit, I search for a place that’s quiet, remote, and close to nature. One of my best getaways was a trip to Lake Aydarkul and an overnight stay at the “Aydar” yurt camp.

    My husband and I set off on our long-awaited trip, leaving Tashkent at around 5 a.m. The drive was long—about seven hours—but we made several stops to stretch our legs. The longest one was at a spot we referred to as “Jizzakh Samsa.” Each samsa weighs at least half a kilo. Yes, it’s greasy, but it’s packed with hefty chunks of meat and scalding broth that can burn your fingers. Eat just one, and you’ll be full for the rest of the day.

    We knew we were close to the camp when we saw red sands and the abundance of saxaul trees. The Aydar camp is located in the Kyzylkum Desert, around 10 kilometers from the lake itself. I’d only seen it in my colleagues’ and friends’ social media—now it was right in front of me: a real yurt camp.

    You’ll sleep on beds with crisp sheets. Besides that, there’s not much else in the yurt—except for traditional carpets on the floor—but there are power outlets, and the mobile signal works. But after a night here, trust me, all you’ll care about is the bed.

    The shower cabins and another important room are located not far from the yurts. If you decide to visit the latter in the middle of the night, be prepared to walk under the watchful eyes of the stars. There are no dangerous pests on site—the area is closely monitored and treated regularly for insects, as you’d expect in a desert environment.

    Everything delicious begins at sunset. You’ll be invited to a kind of dining area, where a festive table will be set for you. Everyone is served the same meal: plov cooked over an open fire or beshbarmak, a few types of salad, and flatbread. Fragrant hot tea is poured generously, followed by fresh fruit and sweets to complete the feast.

    As you dine, something magical begins to unfold just beyond the walls. In less than thirty minutes, the sky transforms into a dome strewn with stars. For a moment, it feels like you’re gazing at them—and they’re gazing right back at you. The Milky Way is clearly visible to the naked eye. There’s only one thing that might distract you from this celestial beauty: the voice of an akyn, who begins his musical tale to the sound of a dutar (a traditional plucked instrument). Drawn by the music, you follow the sound and find other guests—many of them foreign tourists—seated around a large campfire, each lost in their own thoughts. Then the rhythm shifts, and with it, the mood. Local guests are the first to rise and dance, soon joined by the tourists. With smiles shining as brightly as the stars, they try to mimic the movements of the locals. At first, you simply watch. But within moments, you find yourself dancing too. A feeling of lightness takes over—you want to laugh and rush into the whirlwind of the dance. Even my husband, who never thought of himself as a dancer, was swept up in this celebration of life.

    Do you think, after a program like that, we really needed anything more than a place to sleep and those rooms next to the yurts?

    The next morning, after a hearty breakfast, we were off on a camel safari. Riders took turns, waiting patiently for their moment to glide through the dunes past saxaul bushes. Our camel handler shared stories about the desert’s plants and animals. We ourselves only spotted a jerboa and a tortoise.

    We jumped into the car and headed toward Aydarkul. It’s a striking sight — to see such a lush oasis in the middle of the desert. The lake itself is vast, with the soul of a sea, stretching over 200 km in length, 30 km in width, and averaging 13 meters in depth.

    It formed back in the 1970s as a result of water runoff from reservoirs.

    We visited in September—the weather was perfect: a little over 30°C, with gentle sun and warm water.
    The beach was clean, with sunbeds and umbrellas. One of the best things is that it feels like you have the entire lake to yourself—or, at most, to the group you came with. The water is soft and slightly salty, and the wet sand darkens to a deeper hue with every wave.

    Back at camp, a delicious lunch awaited us. And if just 16 hours ago, during dinner, the place was buzzing with noise, now everyone ate in silence, with great appetite. Filled not just with food but with vivid impressions, we slowly began to prepare for the journey home. It was faster this time—and samsa-free. All we wanted was to reach our bed, let out a contented sigh, and drift into a sweet sleep, once again accompanied by the shining stars.

  • The Karakalpak Desert to be illuminated by the fiery Yonar Art Festival

    The Karakalpak Desert to be illuminated by the fiery Yonar Art Festival

    The picturesque Barsakelmes salt marsh, located 200 kilometers from Nukus, is awaiting creative guests: early this autumn, it will host a unique event—the first-ever Yonar Art Festival.

    Festival attendees will become active participants. They will reside in traditional yurts or tents, with electricity provided by generators. Yonar is entirely devoid of money and commerce, implying participants will self-sufficiently create all necessities for living and artistic expression.

    The initiators of the festival were inspired by the renowned American Burning Man, which takes place annually in the Black Rock Desert in Nevada. It lasts for eight days, during which participants abandon consumer goods and money in favor of full creative immersion. Away with routine, welcome creativity in all its manifestations! In the finale of the grand event, a large wooden effigy is set ablaze, with this “burning man” symbolizing freedom, renewal, and the dissolution of conventional constraints.

    Further synchronicity: the festival of electronic music, art, and science “Stihia” is a co-initiator of Yonar. Organizers pledge that the key outcome of the event will be five large-scale installations, created by the participants themselves.

    This innovative tourism project for Uzbekistan will take place from September 11th to 13th, 2025.

  • Unexplored Kazakhstan: Flamingo Haven in Korgalzhyn Nature Reserve Open from April to October

    Unexplored Kazakhstan: Flamingo Haven in Korgalzhyn Nature Reserve Open from April to October

    Far from busy highways and well-trodden tourist paths lies one of Kazakhstan’s least-known but most extraordinary landscapes: the Korgalzhyn State Nature Reserve in Akmola Region, just a two-hour drive from Astana.

    Spanning more than 500,000 hectares, this vast protected area is home to the world’s northernmost breeding colony of flamingos, nestled along the shores and islands of Lake Tengiz. The name “Tengiz means “sea” in Kazakh—a fitting title for this inland body of water with mineral levels even higher than the ocean. Recognized by the Living Lakes Network, Tengiz is the largest saltwater lake in Central Asia with no outflow to the sea.

    Between April and October, the lake’s mosaic of islets becomes a vibrant nesting ground for pink flamingos. Ornithologists believe the ancestors of these striking birds have lived here since the Paleocene epoch, dating back 66 million years.

    To spot them, you’ll want to bring binoculars—look for the graceful silhouettes along the lake’s edges or perched on the islands of Tengiz from April to October.

    But the flamingos aren’t the only stars. The skies and wetlands are also home to black storks, whooper swans, and deeper in the reeds, wild boars roam. Occasionally, typical forest dwellers—lynxes, roe deer, and elk—wander here.

    Access to the core protected area requires a special permit, but eco-routes tailored for tourists are open from May to October. If it rains, plan to postpone—muddy trails here can quickly become impassable.

    The unique natural oasis is one of the largest and most important biodiversity conservation centers in the Eurasian steppe zone. The reserve is listed as a wetland of international importance under the Ramsar Convention and is included in the UNESCO World Natural Heritage list.

  • Issyk-Kul: Healing Waters, Tours, and Surprising Gastronomy

    Issyk-Kul: Healing Waters, Tours, and Surprising Gastronomy

    If there were an official list of the world’s most underrated wonders, Lake Issyk-Kul would surely make the cut. This vast saltwater lake in Kyrgyzstan is the second-largest of its kind in the world and one of the deepest (670 meters at its lowest point). Its name means “warm lake” in Kyrgyz—and true to its name, the water remains unfrozen even in January, thanks to its mineral-rich composition.

    There’s plenty of space on the golden sandy beaches for everyone, even at the height of the season. A wide range of hotels and accommodation options makes it easy to find a place to stay that suits your preferences.

    Each year, more than a million visitors flock to Kyrgyzstan for wellness retreats on Issyk-Kul’s shores and in the nearby mountain resorts. The mineral content of the lake has healing properties, which is why the lake is rightfully considered therapeutic.

    What to Do

    Beyond basking under an umbrella with a cocktail—or a cup of kumis—there’s no shortage of activities on land and water.

    You can hop in a kayak and paddle along the shore toward Cholpon-Ata or try stand-up paddleboarding. The record for the longest trip belongs to Canadian Hugo Desrosiers, who completed a solo circumnavigation of Issyk-Kul by kayak—over 400 km of open water in 17 days. And we totally get why he did it. You can also rent a boat for a ride with swimming and diving stops, or even try parasailing.

    On land, you can set off on hiking trips or jeep tours through the Skazka, Konorchek, Jeti-Oguz, and Barskoon Canyons, with climbs to waterfalls and scenic viewpoints. For those interested in cultural immersion, horseback riding routes in the Karakol Valley and along the lakeshore are a great option—local guides will introduce you to the nomadic way of life. And if you’re craving more adventure, go for multi-day combined tours (2 to 5 days) with overnight stays in yurts, trips to hot springs, visits to the Rukh Ordo cultural center in Cholpon-Ata, and guided tours around Karakol.

    It’s also one of the best places for paragliding: 94% of Kyrgyzstan’s territory is covered by the Tien Shan and Pamir mountain ranges, offering breathtaking views of the natural landscapes.

    Gastronomy

    Sample lagman, manty, plov, tandoor-baked samsa, and fresh lake fish—especially at U Rybaka, a beachside café beloved by locals and travelers alike. The beshbarmak at Dastorkon Restaurant in Karakol wins high praise, served with generous slices of kazy (horsemeat sausage). At Cafe Zarina, you’ll find not only traditional cuisine but also vegetarian dishes and delicious sea buckthorn tea. Lighthouse Coffee and Altyn Kumara are great picks for those looking for affordable yet tasty spots with good service. Almost everywhere has terraces overlooking the lake, menus in English and Russian, and warm hospitality—the food scene here is as impressive as everything else.

    Insider Tips

    – Sightseeing boats depart from the piers of Cholpon-Ata every hour—it’s a convenient place to choose a cruise or water activity you like;
    – You can find tours both on the beach and through Instagram—many local guides post overviews of their tours and are happy to respond in Direct;
    – Download and use the Yandex Taxi app for convenient and safe trips around the area;
    – Don’t forget to install an offline map app (like 2GIS), as internet connection can be spotty in the mountains.

  • How to Choose a Hotel That Stands Out and Aligns with Your Values

    How to Choose a Hotel That Stands Out and Aligns with Your Values

    Forget counting stars. When it comes to choosing the perfect hotel, it’s not the rating that matters most—it’s the experience.

    A great stay begins with a few essential criteria: convenient location, room quality, guest reviews on booking platforms, and a culinary offering that matches your tastes.
    Cleanliness and overall upkeep—no one wants a hotel that looks tired.

    Location, Location

    If sightseeing is your goal, opt for a hotel close to the main attractions. For business travelers seeking a balance of work and leisure, proximity to both meeting spots and cultural highlights is key. Take note of nearby showrooms, jewelry boutiques, antique shops, and other places of interest to you—these details can enhance your stay.

    Prioritize authenticity—today, it’s one of the key principles behind the concepts of most modern hotels. Don’t confuse it with luxury: boutique hotels are often more affordable thanks to their design. Increasingly, they’re becoming the choice of mindful travelers.

    Ethnicity & Style 

    Tens of thousands of travelers choose to stay with comfort and heart—for example, at Kosh Havuz Boutique Hotel in Samarkand or Ichan Qal’a Premium Class in Tashkent. These hotels attract guests with their atmosphere and unique design.

    Give preference to those brands that, in addition to a cozy bed, soft pillows, and clear service, offer you the emotions and spirit of the country you’ve come to explore. Pay attention to ethnic motifs and locally sourced materials in the design, folklore-inspired activities, menus with regional dishes made from local produce—and don’t forget about the famous Uzbek breakfast.

    Be Mindful of Sustainability

    An important trend that reflects a mindful attitude toward the planet and future generations. In Uzbekistan, it’s gaining popularity, especially in the form of guesthouses in rural areas, where local produce is used and traditional culture is promoted. You can already find such examples today: Samira Guesthouse in Baysun, Green Canyon Uzbekistan, or Tashkent’s YO Guesthouse and Guest House TWINS—all of them proving that environmental consciousness can go hand in hand with comfort.

    Support those who have earned eco-status—for many hotels, it’s now a must-have credential that meets traveler expectations and offers a competitive edge in the market.

  • “Roof of the World” in the Pamirs. A Summer Festival of Global Ethnic Music Will Be Held in Tajikistan

    “Roof of the World” in the Pamirs. A Summer Festival of Global Ethnic Music Will Be Held in Tajikistan

    This summer, for two days, the central park of Khorog will resonate with ethno-music as it hosts the 18th International Festival of Culture and Tourism “Roof of the World”—the largest live ethnic music event in Tajikistan. Thousands of music lovers will gather for this celebration in the capital of Gorno-Badakhshan, not only from across Tajikistan but also from neighboring countries and beyond.

    The festival takes place in the Pamirs—often called “The Roof of the World,” which also inspired the name of this vibrant music event. Music is deeply woven into the fabric of life here; for the Pamiri people, it’s inseparable from daily existence. It’s hard to find someone in this region who doesn’t know how to sing, dance, or play a musical instrument.

    Folk ensembles from Uzbekistan, Kazakhstan, Kyrgyzstan, Afghanistan, the USA, and Germany will come to showcase their art. The organizers promise a complete immersion into the rich diversity of cultural and artistic expression.

    The festival program is packed and diverse, offering much more than just traditional dances, music, and theatrical performances. Guests will get a chance to sample the exotic cuisine of the Pamir people, while local fairs will feature authentic musical instruments and handicrafts. Aspiring musicians will benefit from master classes by seasoned artists, and participating countries will present thematic documentaries about their traditions and culture.

    The festival is tentatively scheduled for July 19–20, 2025.

  • “A Dwelling of God on Earth”. The Sacred Shrine Langar Ota in Kashkadarya Reopens to Pilgrims and Travelers

    “A Dwelling of God on Earth”. The Sacred Shrine Langar Ota in Kashkadarya Reopens to Pilgrims and Travelers

    Langar Ota is a historical, architectural, and religious monument dating back to the 15th century, tucked away in the quiet, picturesque village of Katta Langar at the foot of the Gissar Range in Uzbekistan’s Kashkadarya region. Hidden from the hustle of the world and the popular tourist trails of the Great Silk Road, this sanctuary welcomes those in search of peace and tranquility.

    The mosque and mausoleum, which form the heart of the complex, were built in 1448. Until recently, they hadn’t undergone any major restoration, and while time was kind, it left its marks. Recognizing the need for urgent preservation, the University of Chicago’s Institute for the Study of Ancient Cultures led a major restoration project. Experts reinforced the ancient foundation, stabilized the delicate tilework, and replaced the weathered roof. The project’s total cost was $250,000.

    Today, Langar Ota—one of Central Asia’s greatest monuments—once again opens its doors to visitors. Here, you’ll hear fascinating local legends and uncover the secrets of this sacred treasure. Interestingly, the keepers of these stories—the humble, hardworking people of Langar—are known for their longevity. In this village, living to 100 is nothing out of the ordinary.

    The Home of a Renowned Sufi Brotherhood and Other Facts About Langar Ota

    Langars are architectural and burial complexes. According to various sources, there are between seven and fourteen of them across Uzbekistan. The word itself has several meanings, all united by a common idea: “anchor,” “anchor of salvation,” “haven,” “refuge,” “abode of Sufis,” “last hope.” In modern interpretation, “langar” is often translated as “the dwelling of God on Earth.”

    Langar Ota is renowned for its Timurid-era tilework and the intricately carved wooden columns supporting its arches. The complex holds great spiritual significance as a pilgrimage site connected to the Ishqiya Sufi order, which found refuge in Mawarannahr between the 15th and 17th centuries. The brotherhood practiced strict asceticism, remained indifferent to wealth and worldly pleasures, and was known for the purity of its heart and intentions. The core idea of Ishqiya was to live in service and love of Allah.

    The mosque was once home to an invaluable Islamic relic—the Katta Langar Quran, created in the 8th century. It is one of the oldest surviving Qurans written in Kufic script. For a long time, it was believed to be the original “Quran of Uthman,” written by the hand of the third Righteous Caliph. Today, its surviving pages—said to be stained with his blood—are kept at the Muslim Board of Uzbekistan in Tashkent.

    Elders of Langar will show visitors two ancient stones, “male” and “female,” which have rested in the mosque’s courtyard for centuries. They are said to measure a person’s sins. According to legend, these stones—weighing 135 or 51 kilograms— must be set upright. It’s said to be easy to do if your soul is pure and free from sin.

    … To reach this blessed place, you’ll need to cover over 400 kilometers from Tashkent. Once the steppe gives way to mountain peaks, the air turns crystal clear, and the silence becomes surreal to an urban ear—that’s when you’ll know you’ve arrived.