Welcome to the Digital Home of Travel + Leisure Central Asia!
On October 28, the presentation of the digital edition of Travel + Leisure Central Asia—a regional project of the global Travel + Leisure brand, the iconic American magazine about travel—took place at Queen Resort Almaty.
The media platform places Central Asia firmly on the global tourism map, introducing international audiences to the richness of destinations across the region.
The website becomes a modern platform about travel in Central Asia – a space where inspiration, style, culture, and unique routes come together. Now, the brand has its own digital “home”, accessible from anywhere in the world.
The presentation opened with a premiere video capturing the spirit of Travel + Leisure Central Asia – the region’s dynamic rhythm, its character, aesthetics, and journeys yet to be discovered.
Then, the project’s Editor-in-Chief, Barno Ikramova, took the stage. She shared how meaningful and long-awaited this day was for the team and the project as a whole:
“Today marks the day we’ve been waiting for- the launch of the Travel + Leisure Central Asia website. When we began, it all seemed a bit crazy: to unite five countries under one brand, to bring together their stories, culture, and people, and to make them speak in harmony was no easy task. But it seems we’ve succeeded. We’re opening a new chapter – the online version of the magazine, which will live, evolve, and inspire just like its printed pages.”
Editor-in-Chief of the print and digital editions of Travel + Leisure Central Asia, Barno Ikramova
The program was then continued by the representatives of Travel + Leisure Central Asia in Kazakhstan – Saphat Abdrakhmanov and Zhanna Ilicheva – who emphasized the significance of the project for the region’s tourism image and future international communications.
Speech by Travel + Leisure Central Asia representatives in Kazakhstan—Saphat Abdrakhmanov and Zhanna Ilicheva
The highlight of the event was a countdown that appeared on the screen. Guests joined together to count down the final second – and when the timer hit 00:00, the Travel + Leisure Central Asia website was officially launched. Applause and camera flashes marked the beginning of a new digital era for the project.
Guests welcome the official launch of the Travel + Leisure Central Asia website
The guests of the event included representatives of the tourism industry and the creative community – people involved in the development of travel, culture, and hospitality in Central Asia. The atmosphere of the gathering encouraged new ideas and future collaborations.
Friendly conversations during the presentation
Particular interest was sparked by the prize draw featuring gifts from Travel + Leisure Central Asia partners. Guests had the opportunity to win stays at the following hotels:
As well as designer silk scarves from the Kazakh family brand BBSR, presented personally by the founders, Altynai and Dias Murzabekov.
In addition, advertising vouchers for placements on the website and social media of the publication were raffled off.
The musical accompaniment was provided by Premium Band, while host Arslan Dzhumaev kept the event lively and set a relaxed, engaging tone for the evening. A photo zone and a cocktail reception concluded the event on an inspiring note—with a sense of the beginning of a great journey.
The launch of the digital edition of Travel + Leisure Central Asia marks a significant milestone in the development of regional tourism. The digital platform brings Central Asia closer to the international audience, presenting it as a vibrant, modern, and stylish travel destination.
